WWordPress SEO ExpertService · CMS SEO · WordPress

WordPress SEO,
done beyond
Yoast defaults.

WordPress runs 43% of the web — and 90% of those sites leave most of the SEO ceiling untouched. Theme audit, schema graph, Yoast / Rank Math configured properly, image + plugin discipline, and CWV green at launch. Six-week sprint inside your existing WordPress install.

43%
of the web
5y+
My WP experience
6w
Sprint cycle
11+
Schema types added
Tanzid · WordPress LeadWordPress sprint →
Optimized within
Yoast
Rank Math
Gutenberg
WooCommerce
WP Engine
Kinsta
The truth · WordPress in 2026

The most flexible
CMS on earth.
Almost no one uses it that way.

WordPress can do everything. That's the curse — too many plugins, too much theme bloat, too many defaults left on. The ceiling is the highest of any CMS; the floor is also the lowest.
The ceiling · what’s possible

Tuned properly, WP wins on every front.

  • Full schema graph. Article + Person + sameAs + FAQ + HowTo + Breadcrumb, all hand-written or via Rank Math Pro.
  • Custom Gutenberg blocks. Answer-first sections, FAQ blocks, citation slots — built as reusable blocks editors love.
  • Edge-cached + CDN. WP Engine / Kinsta / Cloudways + Cloudflare. TTFB under 200ms achievable.
  • AI-ready content surface. Author bylines + Person schema sync. Pages cited by ChatGPT, Perplexity, AIO.
  • WCAG AA from the start. Accessibility-first themes (GeneratePress, Kadence, custom). Lighthouse 100 A11Y.
  • The ground · where sites actually sit

    But this is what I find on month one.

  • 30+ plugins, half deprecated. Each one a SQL query + JS payload. 30% can usually be removed on day one.
  • Yoast set to defaults. Schema graph disabled, breadcrumbs off, social tags blank. Doing 20% of the work it could.
  • Page builder bloat (Elementor / Divi). 500KB+ of CSS/JS per page. Replace with native Gutenberg + ACF where possible.
  • Cheap shared hosting. TTFB 1–2 seconds. Even basic CWV impossible until host changes.
  • Images uploaded raw. No AVIF / WebP, no alt text, no lazy load. Half the LCP problem lives here.
  • The checklist · 9 items

    15 fixes I ship
    on every WordPress site.

    Same skeleton every project. Skipping any one of these is what separates sites that rank from sites that have a 'plugin for SEO'. None of this is optional.
    01

    Plugin audit + ruthless cleanup

    Catalog every plugin, remove deprecated + redundant, replace heavy ones with native code.
    QUERY MONITORPLUGIN AUDIT
    02

    Yoast / Rank Math configured fully

    Schema graph on, breadcrumbs, sitelinks search box, social images, FAQ + HowTo where fit.

    Rank Math Pro
    03

    Custom JSON-LD blocks

    For schema types the plugin doesn’t support — Service, Product, LocalBusiness, AggregateRating.
    JSON-LDACF
    04

    Image optimization pipeline

    ShortPixel / Imagify converting to AVIF/WebP. Auto-alt-from-filename. Lazy load on.
    SHORTPIXELAVIF
    05

    Theme heading hierarchy

    Audit + fix h1/h2/h3 logic across templates. One h1 per page, semantic nesting.
    SEMANTIC HTMLA11Y
    06

    Internal linking system

    Pillar + cluster anchors, contextual related-posts widget tuned for topical authority.
    ACFLINK MANAGER
    07

    Caching + CDN

    WP Rocket or built-in host caching + Cloudflare. Static where possible, dynamic where needed.
    WP ROCKETCLOUDFLARE
    08

    Core Web Vitals tuning

    LCP, INP, CLS green per template. Real-device tested, not just lab.
    LIGHTHOUSEPAGESPEED INSIGHTS
    09

    Hosting upgrade (if needed)

    Migration to Kinsta / WP Engine / Cloudways. TTFB drops, CWV greens.
    KINSTAWP ENGINE
    10

    Author + Person schema

    Byline on every post, Person schema with sameAs to LinkedIn, GitHub, Wikidata.
    CO-AUTHORS PLUSCUSTOM CODE
    11

    XML sitemap + robots.txt

    Cleaned up, GSC-validated, priority + freq tuned per content type.
    SITEMAPGSC
    12

    Page builder strip / swap

    Replace Elementor/Divi shortcode debt with native Gutenberg + ACF blocks.
    GUTENBERGACF
    13

    Database cleanup

    Post revisions limited, transients cleared, autoload bloat fixed.

    WP-Optimize
    14

    Security hardening

    Wordfence / Sucuri + login lockdown. SEO suffers when sites get hacked.

    Wordfence
    15

    GSC + GA4 + monitoring

    Verified, sitemap submitted, ongoing crawl + index reports. Looker dashboard handed over.
    GSCGA4LOOKER
    Typical outcomes · WordPress

    What clients see
    after a 6-week sprint.

    Numbers from WordPress engagements I've shipped over the last 18 months. Targets, not guarantees — every site starts at a different baseline.
    +72%
    Organic clicks
    90 days post-launch
    95+
    Lighthouse
    all four metrics green
    11+
    Schema types
    shipped per site
    −1.2s
    LCP improvement
    avg across last 8 builds
    The work · 6-week sprint

    From audit to
    indexed, week
    by week.

    Six weeks, seven stages. Each week produces something you can review — audit, theme changes, schema, plugin cleanup, content, CWV report, handover. No big-bang reveal.
    01

    Platform audit

    Week 1
    Full crawl + plugin audit + theme review + CWV baseline. Doc you keep regardless of whether we proceed.
    Screaming FrogQuery MonitorLighthouse↳ WP audit doc
    02

    Theme + Gutenberg pass

    Week 2
    Heading hierarchy, semantic landmarks, custom block library for FAQ + answer-first sections.
    GutenbergACFChild theme↳ Tuned theme + blocks
    03

    Schema graph + sameAs

    Week 3
    Rank Math Pro / Yoast schema configured fully + custom JSON-LD for gaps.
    Rank MathCustom JSON-LD↳ Schema graph live
    04

    Plugin + image cleanup

    Week 3
    Ruthless plugin audit, ShortPixel / AVIF conversion, lazy load, image alt automation.
    ShortPixelWP Rocket↳ Plugin + image stack
    05

    Content restructure

    Weeks 4–5
    Top 20 pages restructured: answer-first, FAQ blocks, internal cluster links, author bylines.
    Gutenberg blocksAuthor + Person↳ Restructured pages
    06

    CWV + a11y tuning

    Week 5
    Caching + CDN + image opts until LCP/INP/CLS green. Real-device measured.
    WP RocketCloudflareLighthouse↳ CWV green report
    07

    Tracking + handover

    Week 6
    GSC + GA4 + Looker dashboard. Maintenance playbook + 30-day support window.
    GSCGA4Looker↳ Live site + docs
    6w
    Sprint cycle
    7
    Stages
    11+
    Schema types
    0
    Migrations forced
    FAQ · 8 questions

    The honest answers.

    If yours isn't here, email hello@tanzidaltuhin.pro — answered within 24 hours, by me, not a bot.
    01Why not just install Yoast / Rank Math and be done?

    Yoast and Rank Math are starting points, not strategies. They set decent defaults; my work is the 80% they don't do — entity wiring, sameAs network, custom JSON-LD, content restructure, plugin discipline, theme markup tuning, and the CWV + a11y work plugins can't touch.

    02Do you work with custom WordPress themes?+

    Most often, yes. About 60% of my WP clients are on a custom theme + ACF / Gutenberg setup. The audit identifies whether the existing theme is salvageable or needs a child-theme rebuild. We don't fight your theme — we fix it.

    03Should I switch from Elementor / Divi to Gutenberg?+

    Usually, yes — but not always. If you live in your page builder daily and your team can't learn Gutenberg, we leave the builder and tune within its constraints (which is harder, but doable). For new sites we always recommend native Gutenberg.

    04Do I need WooCommerce-specific work?+

    If you sell on WP, yes — Product schema, AggregateRating, Offer, category page optimization, search-spam control. WooCommerce-specific SEO is its own discipline; we cover it within the sprint when relevant.

    05Will you migrate me to a managed host?+

    If hosting is the bottleneck, yes — Kinsta, WP Engine, Cloudways, all migrations done cleanly with 301 mapping and zero SEO equity loss. Hosting upgrades are surprisingly often the single biggest CWV lift.

    06What about multilingual / Polylang / WPML?+

    Yes. Bn-BD + en common in BD client work. Hreflang setup, locale schema, parallel content structure. Polylang is my default; WPML where the workflow already exists.

    07Can I keep my agency / dev team and pair with you?+

    Default mode. I do audit + strategy + schema; your dev team implements; I pair-review at milestones. Most efficient when dev capacity already exists.

    08What happens after the 6 weeks?+

    You get a live site, full documentation, and a maintenance playbook. Optional monthly retainer ($600/mo) for ongoing content additions, schema updates, CWV monitoring. Or you take the playbook and run it internally.

    Currently booking · 2 slots · Q3 2026

    Same WordPress.
    New ceiling.

    Send me your WordPress site and I’ll send back a free manual audit — the exact platform-specific gaps capping your rankings, with a clear fix list. No cost, no obligation, yours to keep whether or not we work together.

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